About

I’m an Interaction Designer with 10 years of experience working with craft-oriented startups and companies like Apple, Duolingo, Tinder, LinkedIn, and The New York Times.

I bridge strategy and execution. I collaborate with leadership on product positioning and new initiatives, then build the prototypes, websites, videos, and marketing materials to ship them. I’m also key to the sales cycle, leading demos and converting users to customers.

I specialize in fluid interactions and performant prototypes, with deep expertise in Apple’s platforms and Human Interface Guidelines.

Teaching has always been core to my work. I’ve trained 200+ designers and created a course with 28K students and 97% positive reviews.

Currently, I’m at Bitrig, working on the future of app development with AI.

Previously at Play, where we won the Apple Design Award for Innovation in 2025.

Photo from “About”

7 not so random things about me

Deep focus is my default mode — usually powered by Lane 8, Fred Again & Moderat
I care deeply about Fast Software, the Best Software
Native apps follow platform conventions and speak the language users already know
Smooth like butter interactions — every dropped frame is a missed opportunity
Beautiful interfaces make everything feel intentional
Attention to detail is where good design becomes great
Endless curiosity keeps me learning and making

Work Experience

2026 — Now

GTM Designer at Bitrig

Go-to-market design for the future of app development with AI: the website, product launches and the motion design behind them, marketing initiatives, and the demos and prototypes that show what Bitrig can build.

2022 — 2026

Interaction Designer & Educator at Play

Acquired by Apple

Apple Design Award Winner for Innovation 2025!

Collaborated closely with the CEO on product launches, handling positioning, strategy, and creating launch motion videos for major features (Play 2.0, Play to Xcode, Play AI, Liquid Glass, iPad Launch).
Led product demos and onboarding sessions for design teams at Duolingo, Handshake, Oura Ring, and Strava, converting them to enterprise customers. Brilliant’s Design Director said the Play team “knows how to run a demo” and appreciated demos tailored to each team’s specific needs.
Designed and built the Play website with Framer (7K monthly visitors). Framer CEO Koen Bok said it “might be my new favorite Framer site. So pretty.” Created all videos and interactive examples featured on the site.
Led talks and presentations about Play, including at M13’s NYC offices, where attendees praised the session as “inspiring” and called Play “the most exciting design tool in years.”
Drove growth from 3K to 32K Twitter followers through prototypes, tutorials, and educational content.
Created 200+ educational projects breaking down complex topics into smaller pieces, reducing Play’s learning curve and teaching thousands of designers to design better for iOS. Notable examples include the iOS 26 Design Kit featuring Liquid Glass.
Led community growth from Discord to Circle platform (4K members), grew YouTube channel to 8K subscribers, and shaped education strategy across courses and in-app learning.
Provide hands-on customer support in the community, creating custom tutorials and solving specific user challenges. One user said: “I reached out, and Fede put together an excellent tutorial. Love his approach, he made my day!”
Contributed to product onboarding, in-app education, and help systems to improve user first-mile experience.
Led training sessions for 80+ companies, helping teams adopt Play and building custom prototypes that shipped as new features in their apps.
Led App Store launch assets, Product Hunt campaigns, and other go-to-market initiatives.

2019 — 2022

Elastic Heads

Lead Designer 2021 — 2022
Product Designer 2019 — 2021

Led design and prototyping for leading Spanish companies including Metrovacesa, MyMoid, Neuron, Sha Spa, and Meep, handling web design, mobile app design, and interactive prototypes. Worked closely with clients to shape product strategy and deliver end-to-end design solutions across digital platforms.

2016 — 2018

Design Engineer at Wepall

Designed and developed Wepall’s visual programming platform for industrial robotics, using node-based interfaces to simplify palletization programming. Built features in C# and Visual Studio while designing the product interface and company website.